Roger Bailey

Profile updated 25/05/24

Regional Qualification(s):

Heart of England



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Roger offers guided walking and coach tours(supply your own coach) of the Heart of England for groups of any size at a time to suit you. But he is not a driver guide and does not offer public tours or tours in languages other than English.
Covering Coventry, Stratford upon Avon, Oxford, Leicester, and Birmingham, plus a variety of other locations in the region including The Cotswolds. He can offer quotes on guided tours for 2 hours, a half-day(4 hours), and a full day. Roger has personally conducted over 6,000 guided tours in the region. Has a general interest in the many themes that run through the region, including TV/Film related locations, music links, and much more.

Coventry(Guided tours at a time to suit you with any size group, small or large) - (European City of Sport 2019, City of Culture May 2021 to May 2022, Commonwealth Games 2022, and International Children's Games 2022) - Roger specialises in the city for which he has a Coventry Green Badge. The once-walled city has 1,000 years of history, was the capital of England, and has seen all four civil wars including The War of the Roses. View its three cathedrals, hear about Lady Godiva, and why you are Sent to Coventry. Discover the newly refurbished St Mary's Guildhall which dates back to 1342, with its medieval kitchen now available to explore. Explore many of the city's museums including the world-famous Coventry Transport Museum, The Herbert Art Gallery and Museum, Coventry Music Museum(the city is home to 2 Tone), Coventry Watch Museum, and more. Discover the links to William Shakespeare and George Eliot(born in 1819) and the links to ancient Egypt(Amarna), which is a special interest. (Roger has been involved with the City of Culture from the early days of putting the bid together and took the judges around when they visited). Both coach and walking tours are available.

Stratford upon Avon - Explore the birthplace of William Shakespeare and take a journey following in his footsteps from cradle to grave, visiting one or more of the five houses linked to his story and viewing the theatres of this famous market town.
Both walking and coach tours are available.

The Cotswolds - A full day can be spent exploring part of this attractive and popular area, admiring the golden-coloured Cotswolds stone which dominates the region. Bourton on the Water, The 'Venice of The Cotswolds, Burford sometimes referred to as the 'Gateway to The Cotswolds, Broadway the 'Jewel of the Cotswolds, Stow on the Wold, Chipping Camden, and much more.

Oxford - Visit this famous university city where 28 British Prime Ministers were educated. Tours are available with links to writers like Tolkien, CS Lewis, and Lewis Carroll. Plus film/TV locations for such as Morse/Lewis/Endeavour, Harry Potter, Golden Compass, The Mummy, Mary Queen of Scots, Belle, and much more. Also specific subjects for example science and medicine. Both walking and coach tours are available.

Leicester - the city with Roman ruins and strong links to King Richard III is well worth a visit with a tour by foot and coach, also taking in the Battle of Bosworth which marked the end of The War of the Roses. Walking tour.

Birmingham (Commonwealth Games 2022) - Tours are available of this city that was at the heart of the industrial revolution. Explore its links to the Victorian era, see some of its 100 miles of canals, and explore some of its musical heritage with links to such bands as Black Sabbath, Moody Blues, The Move, Led Zeppelin, and much more. Both coach and walking tours are available.

Other tours are also offered for such popular locations as Warwick, Royal Leamington Spa, and much more in the region. Also themed tours based on Music(especially rock music), Inspector Morse and associated programs, Midsomer Murders, The Throckmorton Family, Downton Abbey, the War of the Roses, Lark Rise to Candleford, plus more.

Blenheim Palace - We do not guide inside the property.

Cancellations -
Within 7 or fewer days 50% payment is required, within 2 or fewer days 100% payment is required.

Roger also can book additional tourist guides for multi-guided walking tours, so feel free to contact him.

Roger covers :
Coventry & Birmingham;
Herefordshire & Forest of Dean;
Leicestershire(Leicester) & Rutland;
Shropshire & Ironbridge;
Stratford upon Avon & Warwickshire(Warwick and Royal Leamington Spa);
The Cotswolds;
West Midlands & The Black Country;

To find out more about the region of The Heart of England view: http://

Can also help with Meet & Greet, VIP support, partner programs, fam trips, airport transfers, and advice on lunch and coffee stops. Prices are available for full-day, half-day, and 1.5 to 2 hours. Roger is based in Coventry and near the NEC and Birmingham Airport, plus a short distance from Stratford upon Avon and Birmingham. He has over 25 years of experience in guiding, has so far conducted over 6,000 tours, and is available 7 days a week throughout the year. Roger can also supply additional qualified guides for larger groups if required.

Roger was awarded his Heart of England Blue Badge in 2002.
He was awarded his Coventry Green Badge in 1995.

Worked in Stratford upon Avon for Guide Friday on the open-top buses(1996/1997)
Worked as a guide in St Mary's Guildhall in Coventry(1997/1998)
Worked in both Coventry and the Jewellery Quarter Tourist Information Centres.

Endorsement :
2012 Olympic Venues (First regional tourist guide to doing so)
Welcome Host
Welcome Host International

Awarded 'Outstanding Contribution to Tourism' in the 2010 Heart of England Excellence in Tourism Awards, for his contribution to tourism in the Heart of England over many years of working in the industry.

Member :
Guild of Registered Tourist Guides
Institute of Tourist Guiding
Heart of England Tourist Guides Association
Coventry Guild of Tourist Guides
Cotswolds and Gloucestershire Tourist Guides Association
Plus a variety of tourism organisations both regionally and nationally

Member of the Executive Council of the Guild of Registered Tourist Guides (2003 - 2005 - 2008)
Chair of the UK Committee for all Tourist guide associations (2003 - 2005)
Vice-Chair of the UK Committee for all tourist guide associations (2021 - 2022)
Director of the Institute of Tourist Guiding (Nov 2010 - Oct 2013)
Member of the Blue Badge Tourist Guide 2012 Olympic Committee
Chair of The Heart of England Tourist Guide Association (2011 - 2020)
Secretary of The Heart of England Tourist Guide Association (2023 - 2026)
Chair of The Coventry Guild of Tourist Guides (1997 - 2020)

Guild Site Liason for :
Warwick Castle, Shakespeare's Birthplace, Anne Hathaway's Cottage, Holy Trinity Church Stratford upon Avon.

Examiner for the students on the 2018-2019 Heart of England Blue Badge Tourist Guide course.

Involved with the Coventry Heritage Open Day weekends from the early days, which started in 1994.

Appearances :
BBC2 Flog It!
GMTV Breakfast Show
Sunday Politics Show (2018)
Regional news programmes
Variety of regional radio shows including monthly appearances on BBC Coventry & Warwickshire (Brody Bunch)

Written :
Walk Around Historic Coventry (Ottakers Bookshop)
Coventry's Historic Heart - A Walking Tour (CV One)
Coventry's Historic Heart - A Walking Tour (Own production)
A Book of Trails in Coventry
City Sightseeing Coventry script.
Coventry Transport by Tempus (Parts 1/2)
A variety of other books covering transport in England, Hong Kong, and India

Elected Coventry City Councillor(2008-2012, 2014-2026) and has been involved with the City of Culture bid for 2021
Board Director of the Coventry Belgrade Theatre (2019 - 2025).

Personal Interests:

Birmingham & Warwick

Special Interests:

Conferences & Incentives

Heart of England

Industrial Heritage

Heart of England including Coventry, Birmingham and the Black Country.

Castles & Palaces

Heart of England

Churches & Cathedrals

Heart of England


Heart of England

Walking Tours

Heart of England, especially Coventry, Birmingham, Oxford, Stratford upon Avon, Royal Leamington Spa, Warwick, Leicester.

History & Prehistory

Heart of England


Heart of England especially Coventry, Stratford upon Avon and Oxford.


Heart of England, especially Birmingham and Coventry.


2012 Venues

Driver Guide: